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2. Create a separate page for the many types of services you offer
Example: You have a website that sells autographs.
On the main page, have links to your major categories of autographs. One link would be for 'Celebrity Autographs' one for 'Sports Autographs' etc. Now, a visitor who is interested in sport autographs, will click on this link which will take him to the main page for 'Sports Autographs'. Now, break up the 'sports autographs' page with more links....'Baseball Autographs', 'Football Autographs' etc.
Click on the 'Baseball Autographs' link, which will take you to a page about baseball autographs, or even just about baseball in general. Now, have links to each individual player...'Sandy Koufax Autographs' etc.
This now allows you to use many more keywords to be found with in the search engines. For instance, you can now use keywords associated with baseball: baseball autographs, baseball signatures, baseball memorabilia etc.
Take it a step further with each individual player, who has an entire page devoted to him: 'Sandy Koufax Autographs' etc. Have information about Sandy Koufax on the page, such as batting average, etc.
Now, not only will you be listed higher for 'Sandy Koufax Autographs', but also for just 'Sandy Koufax'. This will allow you to pull in visitors who are interested in Sandy Koufax, who will come to your site for information, and end up purchasing his autograph, even if this wasn't the visitors original intention. You know the old saying.......the more you throw at the wall, the more will stick.
3. The bigger the website the better.... It's simple, the more pages your website has, the more keywords and phrases you can use. The major search engines will index all of your pages (for the most part).
4. What pages won't a search engine 'see'?
It is best to build a website in a language search engines can understand. If you have a site that takes all its information from a database on your server, the search engines likely will not index that information.
Example: You have a website that sells tickets.
Since the tickets you sell are for shows and events that are constantly changing, your webmaster probably will build you a site that is dependent on pulling information from a database. Spiders generally have a harder time 'seeing' information from these types of websites. I recommend that for every 'dynamic' or database driven service on your site, you also create a basic HTML page, that search engines can follow.
For instance, you may have a new comedy show coming to town that you want to sell tickets for. Just like the above example on autographs, you should create different pages and sections on each individual type of show. Have a link for 'Music Tickets', then a link for each type of music and create a separate page for that......like 'Rock and Roll Tickets', 'Country Music Tickets' etc..... all with their own separate page. Now, you have created a way for the search engines to 'see' that your website not only sells tickets, but also what types of tickets, down to the last detail. You will now find yourself listed in the search engines for a multitude of ticket related keywords. If your whole site is database driven, the number of keywords you will be found under will be much less.
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