How to Information Resource Guide

5. Other Tips:

• Use keyword internal linking: Search engine spiders 'see' what each link to a page is being labeled.
  Example: if you have a page that is about 'Sports Autographs', then label all your internal links to that page as 'Sports Autographs', rather then something like 'click here for more autographs'..... in other words, use keywords to label your internal links.
• Have at least your major links listed on the main (index) page. Also, a sitemap is a great tool for the search engines (and visitors) to use, to find all of your pages. Have a link to your sitemap from your index page.
• Make sure you have the location of your shop, office, store etc. on your main page (in HTML text), even if the services you offer are geared to a national audience, it is smart to appeal to your local audience as well. A good way to do this is to have your company name, address, town and state at the very bottom of your page, in an unobtrusive manner. Put it at the bottom of every page on your site.
• Its a good idea to make changes to your site at least occasionally. Since search engine spiders are constantly crawling the web, they will visit your site regularly. Updating your text (even just a little) or creating new pages shows that your site is active.
• Its ok to have external (outbound) links on your site. Again, it shows that your website is offering information. If your website is about 'Colorado Real Estate', then list some Colorado related sites such as: the official Colorado state website, or maybe a site that talks about restaurants in Colorado etc.
• Use 'Call to Action' language on your pages....i.e. 'click here to fill out our response form' or list your 800 number prominently on every page.

HTML Tips

title= use this command for all your internal links (each link can have its own 'title')
Example: a href="http://www.web-promotion-specialist.com/searchengineoptimization.htm" title="Search Engine Optimization"

alt= use this command to describe what your images or photos are (search engines can't 'see' images, so you can tell the search engines what each image or photo is about)
Example: img src="images/logo.gif" width="131" height="80" alt= "Company Logo"

About the Author

Website Promotion by John Aschoff
http://www.web-promotion-specialist.com/
phone: 605-332-3799
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Professional web promotion strategy for business. Link building, website text writing and search engine optimization. Articles and information on internet marketing.